LANA WILKINSON

As the lead specialist through a performance agency, I formulated and implemented advanced email automations strategies to maximise ROI and create a personalised customer experience.

Example of this is data-driven digital stategies for multilpe Email Automations such as Welcome Series, Post Purchase Series, Win Back Series etc leveraging custom data and AI feature predicding data.

In addition, I was on an ongoing basis working with identifying growth opportunities, maintaining database health, optimisation and reporting on performance.

Since implementing, email has been this clients strongest performing digital marketing channel consistently attributing between 40-50% of the total business revenue.

of the total business revenue was attributed to Email Marketing (23% to Campaigns vs 22% to Flows) during a 30 days sample period after Email automations were set up.

45%

is the average Click Rate across Flows 30 days post template and automation strategies was implemented (industry benchmark is 5.8%)

14%

  • AUDIT

  • PLATFORM SET UP

  • CUSTOM INTEGRATION

  • SEGMENTATION

  • MASTER TEMPLATE

  • ONSITE POP UP

  • EMAIL AUTOMATIONS

  • DATA CLEANING

  • REPORTING

  • ONGOING OPTIMISATIONS

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